{"id":3439,"date":"2026-09-01T14:38:45","date_gmt":"2026-09-01T17:38:45","guid":{"rendered":"https:\/\/pluriebr.com\/?p=3439"},"modified":"2026-09-01T14:38:45","modified_gmt":"2026-09-01T17:38:45","slug":"case-smc-deip-engajamento","status":"publish","type":"post","link":"https:\/\/pluriebr.com\/en-us\/blog\/case-smc-deip-engajamento\/","title":{"rendered":"SMC Case Study: How the Japanese Multinational Achieved 94% in DEIP Engagement in Brazil in 12 Months"},"content":{"rendered":"

O SMC Case Study<\/strong> shows how diversity data can guide decisions and turn a DEIP agenda into measurable results.<\/p>\n\n\n\n

In 12 months, SMC Automa\u00e7\u00e3o do Brasil achieved 94% Internal Engagement<\/strong>, nearly double the industrial sector average.<\/p>\n\n\n\n

The progress also extended to the leadership, with 64%: Leaders actively promoting an inclusive environment<\/strong> following the development activities.<\/p>\n\n\n\n

The company has also achieved representation of people aged 50 and older, LGBTQIAP+ individuals, and people with disabilities in senior management, linking inclusion, a sense of belonging, and strategy.<\/p>\n\n\n\n

The results stemmed from a specific challenge: SMC lacked visibility into its diversity profile and had no indicators of belonging<\/strong>.<\/p>\n\n\n\n

This experience demonstrates how diagnostics, continuous listening, and data-driven plans can make the DEIP strategy more consistent and easier to track.<\/p>\n\n\n\n

Keep reading to understand how this journey was structured and what decisions underpinned the results achieved.<\/p>\n\n\n\n

The company<\/strong><\/h1>\n\n\n\n

SMC Automa\u00e7\u00e3o do Brasil is the Brazilian subsidiary of SMC Corporation, a world leader in industrial automation and pneumatic components, headquartered in Japan. <\/p>\n\n\n\n

Operating in Brazil required SMC to make adjustments that went beyond labor laws: it was necessary to build an organizational culture that reflected the country\u2019s diversity and, at the same time, demonstrated to the parent company the impact of this agenda on business metrics.<\/p>\n\n\n\n

The Challenge<\/strong><\/h1>\n\n\n\n

SMC lacked insight into the diversity profile of its employees and had no tools to measure a sense of belonging or perceptions of inclusion. Without data, any action would be generic. <\/p>\n\n\n\n

In addition, the company needed to demonstrate to senior leadership that investing in DEIP (Diversity, Equity, Inclusion, and Belonging) would yield tangible returns in terms of employee engagement, retention, and reputation.<\/p>\n\n\n\n

\u201cWe needed a comprehensive platform that would map our audience in real time so we could take actions that would have an immediate impact on our organizational structure.\u201d<\/em><\/p>\n\n\n\n

Simone Martins, Senior HR Analyst \u2014 SMC<\/p>\n\n\n\n

Why PlurieBR?<\/strong><\/h1>\n\n\n\n
\"Reuni\u00e3o<\/figure>\n\n\n\n

SMC was looking for a solution that went beyond diagnosis: it needed a partner capable of mapping, analyzing, and generating a customized action plan based on the data. <\/p>\n\n\n\n

The platform PlurieBR<\/a> It combined real-time data collection, development programs, and ongoing strategic monitoring: a comprehensive ecosystem, rather than a one-time survey.<\/p>\n\n\n\n

The solution<\/strong><\/h1>\n\n\n\n

SMC contracted the PlurieBR platform, and the implementation covered four areas:<\/p>\n\n\n\n

Diversity Census. Comprehensive, real-time mapping of employee profiles, generating organic data that feeds into the ESG report and discussions with leadership.<\/p>\n\n\n\n

Customized Action Plan. Based on the results of the Diversity Census, a plan tailored to SMC\u2019s specific circumstances was developed, including the formation of a Diversity Committee and the establishment of channels for listening to employees.<\/p>\n\n\n\n

\"banner<\/figure>\n\n\n\n

Plural Conversations (Monthly Awareness Sessions). Literacy sessions focused on a culture of inclusion and belonging, featuring technical training that empowered leaders and teams beyond the data.<\/p>\n\n\n\n

Pulse Survey (Monthly History). In response to SMC\u2019s need to evolve its listening process toward a more analytical and continuous model, the Pulse Survey feature was made available, integrated with the Monthly History. <\/p>\n\n\n\n

This feature allows you to create follow-up cycles, pose questions on strategic topics, and track changes in perceptions over different periods, ensuring continuous engagement between major employee engagement cycles.<\/p>\n\n\n\n

Impact<\/strong><\/h1>\n\n\n\n

With PlurieBR, SMC has made measurable progress on several fronts, and these results have been incorporated into its ESG report and its reports to its Japanese parent company:<\/p>\n\n\n\n

Indicator<\/td>Result<\/td><\/tr>
Engagement<\/strong><\/td>94% for internal public participation, nearly double the industrial sector average (~50%)<\/td><\/tr>
Active Leadership<\/strong><\/td>64%: Leaders began to take an active role in promoting an inclusive environment after the training sessions<\/td><\/tr>
Open Dialogue<\/strong><\/td>66% of employees feel comfortable speaking openly with leaders about sensitive topics<\/td><\/tr>
Representation<\/strong><\/td>Goal Achieved: Representation of People Aged 50 and Older, LGBTQIAP+, and People with Disabilities in Senior Management<\/td><\/tr>
Belonging<\/strong><\/td>64% of the women reported feeling a greater sense of belonging<\/td><\/tr>
Pulse Survey<\/strong><\/td>Participation by 89% employees per cycle, providing continuous data on leadership and a sense of belonging<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Next Steps<\/strong><\/h1>\n\n\n\n

The 2022 and 2024 climate surveys were conducted entirely in-house by SMC. With PlurieBR, the listening process now operates on two levels: the Pulse Survey, which serves as a recurring barometer between the larger cycles, and the major climate survey cycle, whose October 2026 edition will be the first to be conducted jointly.<\/p>\n\n\n\n

SMC continues to expand its DEIP agenda with ongoing strategic support from the platform, adapting the strategy to each cycle with a clear medium- and long-term vision.<\/p>\n\n\n\n

\u201cThanks to PlurieBR, we\u2019ve realized that people appreciate the fact that SMC is committed to diversity. When we first started, this was a concern. It\u2019s gratifying to know that we\u2019ve turned that into internal recognition.\u201d<\/em><\/p>\n\n\n\n

 Simone Martins, Senior HR Analyst \u2014 SMC<\/p>","protected":false},"excerpt":{"rendered":"

O Case SMC mostra como dados de diversidade podem orientar decis\u00f5es e transformar uma agenda de DEIP em resultados mensur\u00e1veis. Em 12 meses, a SMC Automa\u00e7\u00e3o do Brasil alcan\u00e7ou 94% de engajamento interno, quase o dobro da m\u00e9dia do setor industrial. O avan\u00e7o tamb\u00e9m chegou \u00e0 lideran\u00e7a, com 64% dos l\u00edderes promovendo ativamente um ambiente […]<\/p>\n","protected":false},"author":18,"featured_media":3441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diversidade-e-inclusao"],"_links":{"self":[{"href":"https:\/\/pluriebr.com\/en-us\/wp-json\/wp\/v2\/posts\/3439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pluriebr.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pluriebr.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pluriebr.com\/en-us\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/pluriebr.com\/en-us\/wp-json\/wp\/v2\/comments?post=3439"}],"version-history":[{"count":3,"href":"https:\/\/pluriebr.com\/en-us\/wp-json\/wp\/v2\/posts\/3439\/revisions"}],"predecessor-version":[{"id":3444,"href":"https:\/\/pluriebr.com\/en-us\/wp-json\/wp\/v2\/posts\/3439\/revisions\/3444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pluriebr.com\/en-us\/wp-json\/wp\/v2\/media\/3441"}],"wp:attachment":[{"href":"https:\/\/pluriebr.com\/en-us\/wp-json\/wp\/v2\/media?parent=3439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pluriebr.com\/en-us\/wp-json\/wp\/v2\/categories?post=3439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pluriebr.com\/en-us\/wp-json\/wp\/v2\/tags?post=3439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}