What can you learn from the world's most inclusive company?

In today's corporate landscape, inclusion is not just a competitive differentiator, but a fundamental necessity for the success of companies. The search for a work environment that welcomes diversity and promotes equity is increasingly evident in the policies of leading organizations.

Among these companies, Google, a PlurieBR client, stands out as the most inclusive in the world, according to Kantar's Brand Inclusion Index (BII).

What is an inclusive company?

An inclusive company is one that recognizes, values and promotes diversity in all its forms, creating an environment where all employees feel respected, valued, belonging and empowered to contribute fully.

The characteristics of an inclusive company include non-discrimination policies, diversity and inclusion programs (DEI), training on unconscious prejudices and initiatives that promote equal opportunities.

Benefits of inclusion in the workplace

The benefits of an inclusive work environment are numerous. Inclusive companies tend to have greater innovation, creativity and talent retention.

Studies show that diversity improves decision-making and financial performance. In addition, an inclusive environment contributes to a greater sense of belonging between employees, which increases satisfaction and productivity.

Why was Google considered the most inclusive company in the world?

Google has been recognized as the most inclusive company in the world by Kantar's Brand Inclusion Index (BII), which assessed the perception of 20,300 consumers in 18 countries on the pillars of diversity, equity and inclusion (DEI). This recognition is the result of years of continuous efforts to promote inclusion at all levels of the company.

Kantar's Brand Inclusion Index (BII)

Kantar's Brand Inclusion Index (BII) is a survey that assesses consumers' perception of the inclusion of global brands. The study considers three main pillars: diversity, equity and inclusion. Google stood out in all these areas, reflecting its ongoing commitment to creating an inclusive work environment.

Google inclusion practices

Google implements a series of initiatives to promote inclusion. Among them is "Next Step", an internship program that aims to increase the representation of black people in the company. Google also has diversity committees, affinity groups and mentoring programs that support employees from diverse backgrounds.

Internal policies and benefits offered

Google's internal policies include equal parental leave, benefits for same-sex partners and mental health support programs. Google also offers regular training on unconscious bias and inclusion workshops for all employees, from new hires to senior executives.

Google Diversity Report 2023

Google's 2023 Diversity Report highlights the company's commitments to increasing diversity and inclusion by 2025. Google has set clear goals for the hiring and promotion of underrepresented groups and regularly monitors its progress to ensure accountability.

Google's diversity strategies

Approaches to increasing talent diversity

Google takes a proactive approach to increasing talent diversity. The company uses inclusive recruitment practices, such as job descriptions that avoid biased language and diverse interview panels. Google also invests in partnerships with organizations that promote diversity in the technology sector.

Example of the Next Step program

The Next Step program is a Google internship initiative that seeks to increase the representation of black people in the company. This program offers mentoring, skills development and career opportunities for interns, preparing them for future positions within Google.

How Google promotes a culture of respect

Google's blog frequently covers topics related to building a culture of respect. Google promotes values of respect and inclusion through open communication, continuous feedback and celebrating important dates for different cultural groups

Training and development programs for all levels

Google offers training and development programs focused on inclusion and diversity. These programs are designed for all levels of the organization, from newly hired employees to executives. Trainings include topics such as unconscious bias, inclusive leadership and the importance of diversity in the workplace.

Examples of inclusive actions implemented by Google

An example of Google's inclusive action is the "Googleplex Interns" program, which offers internship opportunities to students from diverse backgrounds. This program not only diversifies the talent pipeline, but also provides interns with valuable experience in an inclusive environment. Another example is "Code Next", a program that aims to train young people from underrepresented communities in coding and technology skills.

Impact of these actions on the work environment and productivity

Google's inclusive actions have a significant impact on the work environment and productivity. Employees who feel valued and included are more likely to be productive, innovative and loyal to the company. Inclusion also improves collaboration and team morale, creating a more positive and efficient working environment.

What can other companies learn from Google?

Other companies can learn several practical lessons from Google. First, it is crucial to have a clear and public commitment to diversity and inclusion. This includes setting specific goals, measuring progress and being transparent about the results. Second, implementing regular training on unconscious bias and inclusive leadership is key. Third, fostering a culture of respect and appreciation for diversity through inclusive internal policies and recruitment practices is essential.

Initial steps to promote inclusion in companies

For companies wishing to follow Google's example, the initial steps include:

1. Establish a clear commitment to diversity and inclusion: Set specific targets and communicate this commitment to all levels of the organization.
2. Implement training on unconscious biases: Offer regular workshops and training for all employees.
3. Create inclusive recruitment policiesUse neutral job descriptions and form diverse interview panels.
4. Promoting a culture of respect: Celebrating diversity and providing an environment where everyone feels valued.
5. Monitor and measure progress: Use metrics to evaluate progress towards diversity and inclusion goals.

Conclusion

Following Google's example can bring numerous benefits to companies, from improving innovation to creating a more positive and productive working environment. Inclusion is not just a social responsibility, but a smart business strategy. By adopting inclusive practices, companies can attract and retain diverse talent, improve employee satisfaction and increase their competitiveness in the market.