Transition from Family Business to DE&I Leader
Emdia, a financial company specializing in collections, faced a significant challenge as it began the transition from a family-run organization to an affiliate of one of the country's largest financial groups. This process required adapting to the group's strict diversity, equity and inclusion (DE&I) guidelines, without compromising its essence and dynamism. To meet this challenge, Emdia sought out the expertise of PlurieBR, a real-time data platform specializing in DE&I, in the second quarter of 2022, becoming one of the first companies to join its client community.
Objectives and needs
Emdia's main objective was to structure a DE&I program from scratch, adapting to the culture of the financial group while maintaining its high diversity potential, due to its history as the first job and starting point in the careers of many professionals. The urgent need was to create a strategy that met international corporate standards while valuing the individuality and diversity of its employees.
Strategy and Implementation
PlurieBR adopted a holistic and adaptable approach, starting with a comprehensive diagnosis of the company's demographics and its stage of maturity in DE&I. Based on this analysis, a customized action plan was developed, which included forming a Diversity Committee and carrying out awareness-raising and literacy training focused on a culture of inclusion and belonging.
"We see from this work done in partnership with EmDia that when a company commits to a DE&I journey based on data and a targeted action plan, the positive results are reflected in the key indicators for the business." - Laura Salles, CEO of PlurieBR
One of the keys to success was the use of real-time data from the PlurieBR platform, allowing for agile adjustments to strategies as necessary, guaranteeing the maximum effectiveness of the actions implemented. This flexibility enabled EmDia not only to achieve, but to exceed its diversity and inclusion targets.
Exceptional results
In just two years of partnership with PlurieBR, EmDia has experienced remarkable growth, expanding its team from just over 2,000 to 3,600 employees. This increase has been accompanied by a significant improvement in the company's demographic composition:
- 48.74% of black people
- 56.1% women (59.7% black women)
- 43.9% men (50.5% black men)
- 19% of LGBTQIA+ people
This diversity was maintained at all hierarchical levels, especially in middle management. In addition, the company advanced from level 1 to level 3 (70.5%) in its DE&I maturity journey, with 82.2% of employees saying that Em Dia has done an exceptional job in developing diversity and inclusion. The Diversity Committee,
supported by PlurieBR, has evolved and become a fundamental pillar in EmDia's organizational culture.
"The greatest benefit we have identified with the PlurieBR partnership has undoubtedly been the literacy of our people. Every day we are sure that we are following the right path, with lots of exchanges and learning." - Solange Campos
PlurieBR fostered ongoing engagement with DE&I issues through monthly sessions, resulting in the active participation of more than 100 employees, evidencing the company's commitment to these issues. Today, after almost two years of collaborative efforts, EmDia is recognized as one of the financial group's affiliates with the best performance in diversity and inclusion, a testament to the positive impact of an effective strategic partnership with PlurieBR.
"We gained strength and clarity with literacy and visibility with our program within Santander bank and with contracting clients, such as Sem Parar and Carrefour, including mentoring for some companies." - Simone Dias