PlurieBR has officially landed in Europe, bringing its experience in transforming people & culture data into strategic decisions that generate proven ROI, reduce risk and strengthen governance. The aim is to support HR and ESG leaders and executives from all sectors in structuring organizational environments that are more inclusive, innovative and aligned with the demands of the future of work.
Regulatory changes and opportunities in the European market
The decision to start operations in Portugal is linked to significant changes promoted by the European Union, such as the CSRD (Corporate Sustainability Reporting Directive). The directive broadens the requirement for transparency on social and environmental issues, making reports on organizational culture and social impact indicators mandatory. Even with the recent Omnibus Amendment extending deadlines for smaller companies, the obligation to adapt to the CSRD remains strong, and keeping up with this evolution is inevitable for companies that want to grow and maintain their solid reputation on the continent.
For PlurieBR, this is the ideal time to support the development of Portuguese and European companies that want to accelerate its ESG maturity and promote more welcoming, plural and innovative working environments.
The PlurieBR difference: from culture to business results
PlurieBR differentiates itself by connecting indicators such as a sense of belongingThis is a pioneering SaaS platform in Brazil. Our solution makes it possible to map data in real time, ranging from the organizational climate and the employee journey to the external reputation of brands.
As our CEO Laura Salles explains, the central question for companies is: "How much does it cost to keep or lose talent in environments that don't promote inclusion? And how much do you gain in performance and engagement when you genuinely invest in an inclusive culture?" Practical cases from Brazil show that clients who adopted the platform were able to reduce turnover and increase team satisfaction, reinforcing transformation as a strategic business advantage.
According to Laura, the company's methodology has already been adapted for the European scenario, integrating local regulatory requirements and market benchmarks to offer detailed reports that go beyond compliance.
Portugal as a gateway to Europe
The choice of Portugal is a strategic move: it paves the way for action throughout Europe, a market that is increasingly attentive to the impact of organizations on people and society. The active participation of CEO Laura Salles in the Web SummitAs an ambassador for the Women in Tech program, she expanded networks and brought PlurieBR closer to the specific demands of European companies: "Being in this ecosystem brought us closer to companies from all over the European Union. There we were able to expand our networks, validate our proposal and understand the specific needs of the European market," says Laura.
ESG: from obligation to competitive advantage
For PlurieBR, the ESG goes beyond simple regulatory obligations. The commitment is to support companies that see social reporting and inclusive culture as drivers of differentiation, innovation and brand value.
With customized versions of the platform for different levels of ESG maturity, the company is ready to serve organizations of all profiles, democratizing access to best practices and accelerating the evolution of the workplace.
For us, ESG, especially in the social pillar, should be perceived as a strategic opportunity, as well as an obligation. "We want to support companies that understand that ESG is not just an obligation, but a way of differentiating their brand and culture on the global market," says Laura.
If you want to transform ESG from paper to practice, measuring and leveraging the impact of an inclusive culture, talk to PlurieBR!